Perceptions Study
Perceptions Study
Perceptions of Ireland in Aotearoa New Zealand
In 2019, in partnership with the Embassy of Ireland in New Zealand, the National Centre for Research on Europe in the University of Canterbury, conducted a study aimed at evaluating the perception of Ireland, Irish people and Irish culture in Aotearoa New Zealand.
The research involved the assessment and measuring of coverage of Ireland in New Zealand media, in addition to a series of interview with key local influencers.
The graphics below will give some sense of the key findings from the survey.
